Shell LiveWIRE Winner


Martina scoops £5,000 award for Alterwaste 

The Shell LiveWIRE Smarter Future programme offers monthly start-up grants of £5,000, coaching and online business support to 16-30 year old entrepreneurs with innovative business ideas for a more sustainable and efficient future. 


We encourage entrepreneurs with a positive impact to apply, it really is a fantastic opportunity!


On winning the award, Martina said: 

“It is exciting to have finally won Shell LiveWIRE after being in the top 5 a few times before. The great thing is that Shell LiveWIRE is a competition for low carbon businesses, so it felt like a win even when another startup got the chance to accelerate their low carbon mission!”

As a result of her win, Martina will now be considered for the title of the Shell LiveWIRE Young Entrepreneur of the Year and the opportunity to receive an additional grant of £25,000. 

Martina joins a host of notable Shell LiveWIRE Award Winners, including recent winners Biohm and Chips Board

Gareth Thistleton, Head of Social Investment, Shell UK commented: 

“There is an urgent need to balance the resource requirements of a growing population with the pressures this will put on the environment. Meeting the scale of this challenge will require a collaborative effort on an unprecedented scale- including with low-carbon small and medium-sized enterprises (SMEs) – the source of disruptive technologies. 

SMEs account for over 90 per cent of the UK’s low-carbon sector, estimated to be worth £121 billion to the UK economy. That’s why the Shell LiveWIRE delivers an integrated approach to supporting UK entrepreneurs in starting up and growing innovative enterprises.”

A huge thanks from Alterwaste to Shell LiveWIRE for supporting startups through this great project! 

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